Ask yourself about your operations and strategy
There are two main reasons for investing in professionally written content. The first is that your website is often your frontline communication with potential new customers. The other is that Google’s algorithms have developed to the degree that they can read your site like a human would, and will downgrade your search ranking if they find any spelling or grammar errors. Being found on Google is a high priority for many businesses, so you don’t want to jeopardize it with poor writing.
Fresh new content is important for a couple of reason. It is a key measure that directly impacts your ranking with Google. It also provides interest to keep your audience engaged.
It’s pretty common in a small business to struggle to find the money for sales and marketing. It’s the nature of running a small business, but at some point when you decide to grow your business you’ll need to find a way to allocate something towards advertising. It will always be a struggle and you may need to bite the bullet, but the thing to keep in mind is that whatever you invest into a well planned marketing campaign will produce a positive return, for your business and for your income.
Search Engine Optimisation of your website should be a high priority. Rather than being a one-off process, SEO should be an on ongoing priority. Publishing new well-written content that is focused on a specific topic, with an optimal level of key word references will ensure that your website maintains a high level of search engine optimisation.
The days of gaining organic sales and enquiries online has long gone. If you want sales enquiries from your website, or driven by social media, then you need to be marketing online. The online process is different to the traditional method of running general ads in printed media. Social media and Google advertising is very targeted, which means you only pay for advertising that is reaching your target audience. But online marketing involves more than a simple single level advert. It is more sophisticated and subtle and involves communicating your message across several platforms to your target customer.
Reviews and testimonials are becoming more and more important for businesses. Potential customers who are considering doing business with you are more than ever reading reviews and testimonials on your website, Google, Facebook and many other review platforms before making their decision. Positive reviews develop credibility with your audience and increases your business ranking with Google and Facebook.
If you own a business, it is a natural consequence that at some point you will want to exit that business, to retire or move on to another venture. If you don’t have a clear plan for leaving your business you will inadvertently default to the circumstances at the time. Having a goal or plan for leaving your business is so important because this will put in place the framework you will need to begin making your business more suitable to sell or exit.
Social Media is very effective and efficient at engaging and building your audience and potential customers. It is not usually the best approach to use Facebook and Instagram to promote or sell your goods and services directly, but social media is excellent for driving traffic to your website to enquire about your goods and services.
Questions about the digital performance of your business
Google ‘My Business’ and ‘Local Search’ are as important now as having an effective website and strong social media presence. Google channels much of its search traffic down a localised search path. Users are guided and encouraged to view your local competitors where your star rating and customer reviews are incredibly important in determining who they choose to click on.
The days of gaining organic sales and enquiries online has long gone. If you want sales enquiries from your website, or driven by social media, then you need to be marketing online. The online process is different to the traditional method of running general ads in printed media. Social media and Google advertising is very targeted, which means you only pay for advertising that is reaching your target audience. But online marketing involves more than a simple single level advert. It is more sophisticated and subtle and involves communicating your message across several platforms to your target customer.
Search Engine Optimisation of your website should be a high priority. Rather than being a one-off process, SEO should be an on ongoing priority. Publishing new well-written content that is focused on a specific topic, with an optimal level of key word references will ensure that your website maintains a high level of search engine optimisation.
There are two main reasons for investing in professionally written content. The first is that your website is often your frontline communication with potential new customers. The other is that Google’s algorithms have developed to the degree that they can read your site like a human would, and will downgrade your search ranking if they find any spelling or grammar errors. Being found on Google is a high priority for many businesses, so you don’t want to jeopardize it with poor writing.
Fresh new content is important for a couple of reason. It is a key measure that directly impacts your ranking with Google. It also provides interest to keep your audience engaged.
It’s pretty common in a small business to struggle to find the money for sales and marketing. It’s the nature of running a small business, but at some point when you decide to grow your business you’ll need to find a way to allocate something towards advertising. It will always be a struggle and you may need to bite the bullet, but the thing to keep in mind is that whatever you invest into a well planned marketing campaign will produce a positive return, for your business and for your income.
Social Media is very effective and efficient at engaging and building your audience and potential customers. It is not usually the best approach to use Facebook and Instagram to promote or sell your goods and services directly, but social media is excellent for driving traffic to your website to enquire about your goods and services.
Reviews and testimonials are becoming more and more important for businesses. Potential customers who are considering doing business with you are more than ever reading reviews and testimonials on your website, Google, Facebook and many other review platforms before making their decision. Positive reviews develop credibility with your audience and increases your business ranking with Google and Facebook.